Sun Direct overtakes Tata Sky, Airtel Digital, Dish Tv & Videocon with 90+ HD channels

Sun Direct could very well be India’s next biggest DTH provider of high-definition television entertainment. Being the strong arm of the famed Sun TV Network, Sun Direct has risen to new heights after recently acquiring multiple transponders on the recently launched satellite owned by the Indian Space Research Organization (ISRO).

Sun Direct-DTH-90HD-Channels

So what?
Other DTH providers also have multiple transponders on satellites. What makes Sun Direct’s venture any different?

Each transponder can be used to beam about 8 – 10 high definition channels at one time, but most DTH providers cram in as many as 16 – 20 high definition channels into a single one in order to cut on costs. This usually leads to bad load times and most of the time, loss of quality.

Sun Direct’s main objective behind buying more and more transponders is to keep the maximum 8 – 10 high definition channels in check per transponder in order to maintain the quality of the audio/video. “Only the best for the customers” is something Sun Direct strongly believes in!

The Pop to the Top:
Sun Direct was last in the DTH race among all of its competitors before the launch of the satellite according to the market research even with 5 transponders on INSAT 4B (satellite). A fire onboard the satellite in early 2010 proved even worse for the DTH provider.

Since the incident, the company has had to watch as all the big and emerging players in the DTH field like Dish TV, Tata Sky, Airtel Digital and Videocon D2h started garnering a big customer-base by offering a multitude of high definition channels. Limited by the reduction in number of transponders, Sun Direct DTH only beamed 10 high definition channel throughout, while the top player of that era – Tata Sky – provided it’s customers a mind-boggling number of 76 high definition channels.

However, with the launch of the new satellite and increased number of transponders, the situation has drastically improved for the all powerful Sun TV Network.

Sun Direct, having most of its viewers/subscribers in South India, began introducing new channels since the start of the year. In under a month, Sun Direct boasted a roster of 40 High Definition channels and didn’t stop there.

“More are coming” assured the company. We’re eagerly waiting to see if Sun Direct will leave an impact on the DTH world. Only time will tell…


Significant Features for Sun Direct Digital TV Services

ImageWith a no. of well- thought-of insights, Sun Direct becomes the nation’s most preferred DTH provider with more than 8 Million subscribers. Designed to elevate TV watching to a whole new level, our programming makes use of the latest technology to bring you a variety of content spanning from regional fare to English, Hindi and sports through 100+ channels.

We know how much you value your free time, so we’ve set you free by providing you with the facility to record live TV. Now you can socialize with your friends and family without worrying about missing that daily soap or that nail-bitingly engrossing cricket match. Sun Direct DTH HD PVR comes to your help here- it allows to schedule all your programs. Sun Direct now lets you to record unlimited High Definition or Standard Definition television content via USB port facility in the all-new PVR box. Also, now you can record content from a channel while watching other channels, set time up to a week in advance to record future programs, pause live channels to be viewed after a short break. In addition, Sun direct now lets you play mp3 or watch jpegs in your TV.

State-of-the-art technology allows us to entertain you better. Just look at our latest MPEG-4 digital compression technology.  Apart from giving you better sound and picture, it allows us to bring more content to you. Just lend your ears to the crystal clear CD-like quality sound of Sun Direct. When you talk about High Definition, the cutting edge 1080i of Sun Direct DTH offers you content that is 2 to 5 five times sharper than conventional broadcast. And the 5.1 Dolby Digital surround Sound is there to complete your theatre experience.

When it comes to programming, we have a wide and vibrant bouquet of content on offer including regional entertainment to Sports to English & Hindi. We customize our vast content to suit popular viewing patterns. For instance, Sun Direct is the only DTH provider in India to offer 4 exclusive ad- free movie services named Cinema Club. Also on offer are four Action movie channels, two Life channels and one comedy channel apart from 4 exclusive HD services. Here are the special channels you can find in Sun Direct: Cinema Club in Tamil, Malayalam, Kannada and Telugu, Gemini Action and Gemini Live, Sun Life and Sun action, Suriyan and Surya Action and the exclusive comedy channel, Chirithira. With Sun Direct, you can find Single channels on a-la-carte basis, starting at Rs.8/-, add-on packs available on Monthly subscription and longer duration packs for as low as Rs.133 per month. Again, you get Dish and SD & HD set top boxes with unlimited USB video recording, absolutely free! Now, that is real value for money.

Our sales & service support system spans the length and breadth of the country with 60,000+dealers, distributors and service centers and it is available in 11 languages. Taking into account of your fast paced lifestyle, we’ve made recharge options flexible so that you can recharge anytime from anywhere through call centre, mobile, credit card IVRS or online. Another innovation is the child connections, wherein new and existing customers can have upto 3 child connections at discounted basic subscription charges.

Sun Direct Digital TV Offers in India

Sun Direct HD Digital TV OffersWith a bouquet of packages designed to suit every budget with effective monthly subscription starting at Rs.133, we always have at least one offer for everyone. With popular sports channels available in the pack starting at just Rs. 155 as against Rs. 235 charged by other DTH players, Sun Direct provides you the best value for your money.

We know how much you love Cinema and Cricket, that’s why we’ve special movie+ sports packs designed for you, starting from as low as 185/- per month. And in this season, we’ve some really amazing offers in store for you, the new subscribers-now you can watch PEPSI IPL 2014 and 2014 FIFA World Cup free on Sony Six with the new connections starting at Rs. 1590 only. The cinema+ sports packs have four options to choose from: – pay Rs.1590 and get it free for 1 month, pay Rs.1890 and get it free for 3 months, pay Rs.2290 and get it free for 6smonths or pay Rs.3390 and get it free for 13 months.

With our facility to record live TV, you’ll never miss a favourite serial, movie or cricket match again. Now you can record them at no extra cost on all its    SD + and HD + boxes. Also you save up to Rs. 100 per month compared to other DTH connections because there are no hidden costs like recording and reconnection charges.

For the existing users, we’re making exciting offers that they will find hard to turn down. You can have PEPSI IPL 2014 on SONY SIX absolutely free with the recharge of Rs.990 and above. With the recharge of Rs.1900 and above, you get PEPSI IPL 2014 & 2014 FIFA World cup on SONY SIX for free. Also, the existing customers can get PEPSI IPL 2014 on SONY SIX for Rs.46 as an add-on and can get both PEPSI IPL 2014 & 2014 FIFA World cup on SONY SIX for Rs.88 only. Also in recharge packs, a compact Cinema+ sport pack is available at 999/- for 6 months, per month 167 only. Now you know sport on DTH can’t get any better than this. And in the value-for-money front, we’ve a recharge Value pack at 998/- for 7 months, per month 143 only. We know you won’t find such a groundbreaking offer with any other DTH services.

To delight you more with India’s best DTH experience, we’re now introducing the multi-room offer. Here new and existing Sun Direct Customers can avail up to 3 new child connections (Multi-Room) at discounted basic subscription charges.  For a Child connection, we discount you Rs.200 from the Actual activation cost and for renewals any pack will be at 20% discounted price from the actual price.

Additionally, Sun Direct has taken the initiative of opening more than 200 Sun Shine service centers in South India. Sun Direct promises guaranteed service to the customer within 48 hours. Sun Direct also announces a special service hotline number – 0 76010 12345.