Sun Direct overtakes Tata Sky, Airtel Digital, Dish Tv & Videocon with 90+ HD channels

Sun Direct could very well be India’s next biggest DTH provider of high-definition television entertainment. Being the strong arm of the famed Sun TV Network, Sun Direct has risen to new heights after recently acquiring multiple transponders on the recently launched satellite owned by the Indian Space Research Organization (ISRO).

Sun Direct-DTH-90HD-Channels

So what?
Other DTH providers also have multiple transponders on satellites. What makes Sun Direct’s venture any different?

Each transponder can be used to beam about 8 – 10 high definition channels at one time, but most DTH providers cram in as many as 16 – 20 high definition channels into a single one in order to cut on costs. This usually leads to bad load times and most of the time, loss of quality.

Sun Direct’s main objective behind buying more and more transponders is to keep the maximum 8 – 10 high definition channels in check per transponder in order to maintain the quality of the audio/video. “Only the best for the customers” is something Sun Direct strongly believes in!

The Pop to the Top:
Sun Direct was last in the DTH race among all of its competitors before the launch of the satellite according to the market research even with 5 transponders on INSAT 4B (satellite). A fire onboard the satellite in early 2010 proved even worse for the DTH provider.

Since the incident, the company has had to watch as all the big and emerging players in the DTH field like Dish TV, Tata Sky, Airtel Digital and Videocon D2h started garnering a big customer-base by offering a multitude of high definition channels. Limited by the reduction in number of transponders, Sun Direct DTH only beamed 10 high definition channel throughout, while the top player of that era – Tata Sky – provided it’s customers a mind-boggling number of 76 high definition channels.

However, with the launch of the new satellite and increased number of transponders, the situation has drastically improved for the all powerful Sun TV Network.

Sun Direct, having most of its viewers/subscribers in South India, began introducing new channels since the start of the year. In under a month, Sun Direct boasted a roster of 40 High Definition channels and didn’t stop there.

“More are coming” assured the company. We’re eagerly waiting to see if Sun Direct will leave an impact on the DTH world. Only time will tell…


Celebrate ONAM Everyday With Sun Direct DTH!

Its Ennenum Ponnonam with Raining Offers From the No.1 DTH Provider

SunDirectDTH Onam Offers

Kerala’s biggest festival of the year is here, where enthusiasts celebrate ten days with zeal and energy, which includes sumptuous feasts, boat racing contests, traditional songs and colorful decorations. This festival marks the harvest season and the homecoming of Legendary King Mahabali, where residents celebrate by hosting pujas, decorating the famous “pookolam” and praying for harmony and prosperity in their life.

In addition to this grandeur, Sun Direct DTH has decided to contribute to this traditional festival with their Ennenum Ponnonam campaign. Sun Direct DTH provides you with the lowest prices for 365 days a year! That’s right; you can celebrate every day watching your favorite programs and movies this Onam with the most delightful offers for new and existing customers.

  • Most economical connection at Rs.1690 with one month subscription free
  • Monthly recharge starting at Rs.143 for Long Duration Recharge
  • 25 Malayalam channels along with popular sports and movie channels
  • Save up to Rs.100 per month compared to the competitions
  • Customers can also avail video recording facility at no additional cost.

The No.1 DTH provider in Kerala believes that every day is celebrated as Onam with their value for money offers and unmatched services. Commenting on this festive offer, Mr. Mahesh Kumar, MD, Sun Direct, said, “Sun Direct has always been in the forefront when it comes to customer satisfaction. Adding value to our subscriber’s entertainment, Sun Direct has put together the best of services for existing and new customers this Onam. By doing away with hidden charges on delayed recharge and recording facility, we hope to keep our customer’s spirit high this festive season.”

Making things easier for our Sun Direct Customers, Sun Direct DTH has set up 65 Sunshine Service Centers in Kerala where customers can enquire about new connections, recharge options, and provide a price list or a product demo for their connection or upgrading sun direct dth packages. Have a new addition this Onam with Sun Direct DTH. Please visit for more details.