PRESS RELEASE – ‘BrandZ’s top 50 most valuable Indian Brands’ ranks Sun Direct DTH in the 27th place.

The year 2016-2017 saw several challenges and disruptions thrown up by the government. In this scenario, with ground realities shifting by the day, only companies with very strong growth ethos and financial credentials could make their mark. One such company is the Sun TV Network, India’s largest media group with 33 TV channels that touch the lives of over 96 million households across India. Today, the network’s reach extends to 27 countries which include the USA, Canada, Europe, Malaysia, Sri Lanka, South Africa, Australia and New Zealand.

Sun Direct DTH continuous push towards raising technical standards, to bring up transmission finesse to international levels, while at the same time pricing its product very competitively have increased its market share considerably. Today, a rising consumer level and the people’s solid banking on Sun Direct, has enabled it to be ranked 27th in the BrandZ’s top 50 most valuable Indian Brands. A maiden entry so to speak!

Top 50 Most Valuable Indian Brands 2017

What is this ranking and why is it so important?
BrandZ is the world’s largest brand equity database. BrandZ’s massive data is collected from over 150,000 interviews for about 400 studies done around the world. The people interviewed cut across all strata and includes consumers and professionals. Today it has over 60,000 brand evaluations in over 200 categories.

The study methodology and research papers the company releases have all been highly valued by companies and industries and consumers alike.

Every year Brand Z released it list of top 50 most valuable companies based its metric called Vitality Quotient that’s respected across industries, all over the world. The ‘Vitality Quotient ‘ bases brand health on:

  • Brand purpose
  • Innovation
  • Communications
  • Brand experience and;
  • Love.

Scoring high in the above metric will stand testimony to the brand’s ability to:

  • Pull more consumer predisposition towards it
  • Encourage consumers to pay higher value for it
  • Encourage stickiness and loyalty in consumers

Sounds simple but it has been seen that these are the parameters that truly healthy companies score highest on. In fact the top 50 companies score 110 where 100 is the industry average. Thus Sun Network being ranked 27 is a testimony to the network’s constant striving to be the best.

Take some of the innovations the network has brought into its offerings. It’s the first network in India’s to offer its DTH (Direct To Home) services in Dolby Surround Sound and higher HD quality with 5 times sharper sound, images and picture clarity.

It offers a 24/7 customer care helpline and has made recharges truly easy and convenient. The fact is that Sun Network is a local player, starting off in Tamil Nadu, who has come good across the country and now delivers around the world. That it does all this without losing its personal touch has paid off in ensuring higher consumer loyalty.

Today 27th ranking in Brandz 50 most valuable companies in India is an indication that the Sun Network’s all India presence has only become stronger.

SOURCE URL – http://bit.ly/2hlkeqk

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PRESS RELEASE – CELEBRATE THIS PONGAL FESTIVAL WITH THE No.1 DTH OF SOUTH INDIA

dth-rechargeChennai: 3 Jan 2017: Sun Direct the no. 1 DTH operator in South India leaves no opportunity to make every occasion even more joyous for its customers. This Pongal, Sun Direct is all set to celebrate with its new and existing customers by offering them some extremely delightful offers. Providing the most economic connection and exciting channel packs, Sun Direct has the best of features for its customers in Tamil Nadu.

Enjoy this pongal with Sun Direct`s Cinema Plus Sports Pack – One of the best packs available in the DTH industry with the larger category of channels specifically sports, English entertainments & full time Cinema channels along with other regional channels.

The big plus here being that no other DTH operator has such a mix of channels that Sun Direct has to offer through cinema plus sports pack priced at Rs 249/-   which comprises 10 Sports channels, that are a huge attraction in the package. It is the most economical sports pack on any DTH platform with features such as:

  • 10 Popular sports channels – Star sports 1, Star Sports 2, Star sports 3, Star Sports 4, Neo sports, Neo prime, DD Sports, the best offering on any DTH.
  • Exclusive 24 hr ad free cinema channels – Tamil, Malayalam, Telugu and Kannada
  • Savings of up to Rs.100 per month by choosing Sun Direct connection
  • Free video recording facility for all customers without any additional cost.

Commenting on this festive offer, spokesperson for Sun Direct said, “In this festive season, we wish to delight our viewers with more channels, more entertainment & continue to offer great value through our new offerings. So, this Pongal we are glad to bring to our customers yet another interesting package and offer the best with complete value for money.”

In another first, Sun Direct has launched the HEVC High Definition, the first operator in the country to do so; HEVC is latest technology, which increases the quality of picture in High Definition.

Sun Direct is the only DTH player that has close to 400 Sunshine Service Centers across South India. Recently, Sun Direct has also introduced the one number solution – 76010 12345 which is a 24 x 7 helpline to have queries addressed in less than 48 hours.