PRESS RELEASE – ‘BrandZ’s top 50 most valuable Indian Brands’ ranks Sun Network in the 27th place.

The year 2016-2017 saw several challenges and disruptions thrown up by the government. In this scenario, with ground realities shifting by the day, only companies with very strong growth ethos and financial credentials could make their mark. One such company is the Sun TV Network, India’s largest media group with 33 TV channels that touch the lives of over 96 million households across India. Today, the network’s reach extends to 27 countries which include the USA, Canada, Europe, Malaysia, Sri Lanka, South Africa, Australia and New Zealand.

Sun Direct DTH continuous push towards raising technical standards, to bring up transmission finesse to international levels, while at the same time pricing its product very competitively have increased its market share considerably. Today, a rising consumer level and the people’s solid banking on the Sun Network, have enabled the it being ranked 27th in the BrandZ’s top 50 most valuable Indian Brands. A maiden entry so to speak!

Top 50 Most Valuable Indian Brands 2017

What is this ranking and why is it so important?
BrandZ is the world’s largest brand equity database. BrandZ’s massive data is collected from over 150,000 interviews for about 400 studies done around the world. The people interviewed cut across all strata and includes consumers and professionals. Today it has over 60,000 brand evaluations in over 200 categories.

The study methodology and research papers the company releases have all been highly valued by companies and industries and consumers alike.

Every year Brand Z released it list of top 50 most valuable companies based its metric called Vitality Quotient that’s respected across industries, all over the world. The ‘Vitality Quotient ‘ bases brand health on:

  • Brand purpose
  • Innovation
  • Communications
  • Brand experience and;
  • Love.

Scoring high in the above metric will stand testimony to the brand’s ability to:

  • Pull more consumer predisposition towards it
  • Encourage consumers to pay higher value for it
  • Encourage stickiness and loyalty in consumers

Sounds simple but it has been seen that these are the parameters that truly healthy companies score highest on. In fact the top 50 companies score 110 where 100 is the industry average. Thus Sun Network being ranked 27 is a testimony to the network’s constant striving to be the best.

Take some of the innovations the network has brought into its offerings. It’s the first network in India’s to offer its DTH (Direct To Home) services in Dolby Surround Sound and higher HD quality with 5 times sharper sound, images and picture clarity.

It offers a 24/7 customer care helpline and has made recharges truly easy and convenient. The fact is that Sun Network is a local player, starting off in Tamil Nadu, who has come good across the country and now delivers around the world. That it does all this without losing its personal touch has paid off in ensuring higher consumer loyalty.

Today 27th ranking in Brandz 50 most valuable companies in India is an indication that the Sun Network’s all India presence has only become stronger.

SOURCE URL – http://bit.ly/2hlkeqk

Advertisements

Does Sun Direct DTH’s offer the best recharge packages for regional channels?

Sun DTH’s ethos of maximizing viewer satisfaction and minimizing costs can be best seen in the terrific dth recharge packages it offers for regional channels. Now you can recharge your Tamil/ Telugu/ Malayalam/ Kannada or go for a dynamic Rest of India (mix of Hindi and regional channels) package with a sense of joy and fairness.

The packs cover 21 genres of entertainment! From films to entertainment to news to infotainment to kids channels to music to sports! The viewer can go for specific packages or mix and match single channels on an a la carte basis. Or, just add on a pack to their regular channels. Sun DTH’s 24 hour movie channel is advertisement free and their Cinema Club comes to audiences at no extra charge in the Cinema plus Sports Package.

Sun also offers flexi-time payments. The viewers can choose to recharge every month, or once in 3/6/12 months. The viewer can do the online dth recharge or by simply downloading the app onto the mobile and doing it on the go!

HD-Packs-2

So choose a SUN DTH package, available from SD+ to HD Ultra, Supreme and Prime and watch your favourite channels in the comfort of knowing that you’ve got them at the best value.

My Sun Direct Mobile App

Sun Direct always surprises the subscribers with dth offers and new attractive features, constantly looking at ways to delight the customer.

My Sun Direct Mobile App is one such step to facilitate the subscribers to connect with us. Sun Direct Mobile app was introduced in the market last year. We have received an overwhelming response and have more the 100,000+ downloads in just a year.

Sun Direct has never failed to satisfy its customers. The feedback received from our customers only encourages us to improve our service every day.

my-sun-direct-mobile-app

My Sun Direct Mobile App offers exciting features like:

1.    Free chat facility with Sun Direct customer care
2.    Instant Recharge facility
3.    Change of packs and choosing a-la-carte channels,all in one go
4.    Check your balance
5.    Get regular updates on offers/upgrades

Download our Sun Direct Mobile App from Play Store and enjoy our services.

Sun Direct – South India’s Preferred DTH Service Provider

sun-direct-dth-services-in-indiaSun Direct is the south India’s preferred DTH services provider compared to others.

The following are the reasons why Sun Direct stays as the most preferred DTH Service in south India:

Affordability:
While driving down the National Highways in remote places, have you noticed the houses proudly showing off the Sun Direct dish? Sun Direct has reached even the most remote village in South India. The main reason for its reach is that unlike other brands Sun Direct is affordable for everyone.

Range of Channels:
People customize the packages according to their needs. Sun Direct is a pioneer in South India for its attractive south regional language packages. Sun Direct also offers many value additions for every pack that it offers. Sun Direct also multi room connection offers. Please visit the website to know about the packages.

Sun Direct Mobile App:
The My Sun Direct App is an exclusive Mobile app for Sun Direct subscribers. My Sun Direct Mobile app is the most user friendly app for Recharge, Customer care, add-ons, changing Packages etc. We already have 100,000 downloads in the app.

Customer Friendly:
Customers will want to talk to you if they believe you can solve their problems. We have a 24/7 customer service all over India. We constantly add and remove channels based on the Customer requirements and feedbacks.

To know more about our offers and updates, please follow us on Sun Direct Facebook and Sun Direct Twitter.

Sun Direct’s Multiroom Connection

sun-direct-dth-multiroomconnectionsDo you have more than one Television at home? You are not able to watch your favourite programme because others are watching something else. Sun Direct DTH offers you a solution to enjoy and watch your favourite programme in your Television without troubling your family members from watching their favourites.

Sun Direct DTH offers multi room connections to watch different channels on different televisions anytime. For every parent connection, Sun Direct offers upto 3 child connections at discounted prices.  Every child connections will have Rs. 200 discounted from the Actual Activation charges.

For child Pack, renewal of any pack will be upto 20% discounted price from the actual price (discount applicable only on SD Subscription)

Sun Direct Multiroom Connection details:

  1. One set-up box for each television
  2. One common dish for multiple connections
  3. You can watch different channels on different televisions anytime
  4. If the parent connection is disconnected for any reason, the Child connections will also be deactivated
  5. There will be no discounts on parent connection subscription charges
  6. Every Child connection can avail 20% discounted charge from the actual price
  7. Only new connection can be availed as the Child connection
  8. The recording facility is available for all set-up boxes free of cost

Follow us on Sun Direct Facebook and Sun Direct Twitter for regular updates and offers.

 

Celebrate This Onam With Sun Direct Exciting Offers – Press Release

Kerala Sep 2016: Sun Direct the No:1 DTH operator in Kerala, leaves no opportunity to make every occasion even more joyous for its customers. This Onam, Sun Direct is all set to celebrate with its new and existing customers by bringing them some extremely delightful offers. Providing the most economic connection and exciting channel packs, Sun Direct has the best of features for its customers in Kerala.

This Onam, Sun Direct DTH offers an enticing Cinema Plus Sports Pack – One of the best pack available in the DTH industry with most category of channels specifically sports, english entertainments & full time Cinema channels along with other regional channels.
sun-direct-dth-onam-offers-2016
The big plus here being that no other DTH operator has such a mix of channels that Sun Direct has to offer through cinema plus sports pack priced at Rs 249/-   that comprises 10 Sports channels, which are a huge attraction in the package. It is the most economical sports pack on any DTH platform with features such as:

  • 10 Popular sports channels – Star sports 1, Star Sports 2, Star sports 3, Star Sports 4, Neo sports, Neo prime , DD Sports ,the best offering on any DTH.
  • Exclusive 24 hr ad free cinema channels –Malayalam, Tamil, Telugu and Kannada
  • Chirithira, exclusive 24 hr Malayalam comedy service.
  • Save up to Rs.100 per month by choosing Sun Direct connection
  • Customers can avail Free video recording facility without any additional cost.

Commenting on this festive offer, spokesperson for Sun Direct  said, “We at Sun Direct have always strived to offer our new and existing customers an additional reason to celebrate by planning some interesting offers and new packages and provide enhanced customer satisfaction. This Onam we are glad to bring to our customers yet another interesting package and offer nothing but the best with complete value for money.”

In another first, Sun Direct has launched the HEVC High Definition, the first operator in the country to do so, HEVC is latest technology which increases the quality of picture in High Definition.

Sun Direct is the only DTH player that has 75+ exclusive Sunshine service centers in Kerala and above 300 centers across South India. Recently, Sun Direct has also introduced the one number solution – 76010 12345 which is a 24 x 7 helpline to have queries addressed in less than 48 hours.

Follow us on Sun Direct Facebook and Sun Direct Twitter for regular updates and offers.

Sun Direct – The First DTH in India with HEVC!!

The High Efficiency Video coding is a successor to the Advanced Video Coding (AVC) also known as H.264, this is also one of the compression scheme used by Blu-ray.

Now with Sun Direct DTH introducing  HEVC, they will offer the same level of picture quality as AVC, but with better compression in less data.

Do you want to know how it works?

There is a large amount of raw data that comes out of a professional HD camera. Transferring such massive data to home TV is not possible so, these videos are generally compressed and transferred to a much simpler and manageable form.  The idea is to reduce the massive amount of data to manageable form. Here we are dealing with better and smarter compression without compromising on the Quality of the video.

Sun Direct is the first DTH in India with HEVC!!

The HEVC box is exclusively available only for 5 months and above new HD connections.

Below is the list of other advantages for using the Sun Direct HEVC box:

HEVC-02 (3).png